ActiveCampaign gets you results fast
July 24, 2020

ActiveCampaign gets you results fast

Michael Moreno | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign for all my email lists, audience segmentation, automations and minor audience research. It is an easy to use platform offering a variety of tools that I use to build customer funnels and automation that help my business curate creative and targeted emails for our audience. The robust system saves time and headache which means we can check these tasks off the list and trust they will work.
  • Simple to use.
  • Multiple automation tools.
  • Works with every other online platform I use.
  • Audience tracking and segmentation is very useful.
  • I cannot immediately see open rates from the main page.
  • Some details are deeper in menus and could be a little more obvious.
  • The mobile site is difficult to navigate easily.
  • Easily connect customers to products they are interested in.
  • Seeing the value of certain marketing messages based on the open rates and audience interaction in the emails.
  • Offers easy funnels to on-baord clients or interested audience members.
ActiveCampaign gives for more detail, options and customization than MailChip.
ActiveCampaign allows any business to get up and running fast intaking new members to an email list, importing existing emails lists, and segmenting your audience to allow for more effective email marketing.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
10
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated