Mailchimp broke and we needed something more robust.
August 11, 2020

Mailchimp broke and we needed something more robust.

Jason Vance | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We're using ActiveCampaign to communicate with our existing customers to inform them of updates and our monthly reports.

For soon-to-be customers we're using it to communicate value and educate them on what's possible working with us. We also have a lot of different types of customers that we serve the same product and have the ability to change wording and context to each audience easily.

We're also using ActiveCampaign to onboard our new customers. This has been the most amazing part of ActiveCampaign for us.
  • Segment our different users very easily.
  • The ability to create tags and custom fields helps keep things organized.
  • I love the interface and how intuitive it is to use.
  • At first it was a lot for our startup, but it still costs less than others.
  • We're able to sort our complex audience.
We ran out of room with what Mailchimp could do for us. We loved Mailchimp for years, but it became frustrating when we wanted more from it. ActiveCampaign has met all our needs so far.
If you're frustrated with Mailchimp's conditions, them ActiveCampaign is the right move for you. It changed everything for us once we moved.

We also dabbled in InfusionSoft a couple years ago and it was too confusing. ActiveCampaign is much easier to make work for complex needs.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated