More than a trained Chimp!
August 10, 2020
More than a trained Chimp!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
We are using it as the primary email sending software for our organization. We are using it to deliver a lead-gen to our opted-in subscribers, and a welcome sequence that follows. We needed a solution that would integrate with our website and provide a seamless experience, and ActiveCampaign does a phenomenal job of that. It is the only email sending solution that we use, and it is a lot better than Mailchimp that we were using before. I especially value the ability to add tags and the simplicity in which they categorize the contacts.
- Automation and flows.
- Integration with other platforms.
- Ease of email design.
- The user interface can be a little overwhelming depending on use case.
- I would appreciate not every feature being an extra cost.
- Having implemented the lead gen opt in, it has provided a vehicle to get more leads.
- Cost-wise, it is the same as Mailchimp as we were spending before, but with more features.
- It gives me the confidence to keep building email, because I know I have the right platform.
I went to ActiveCampaign because of the visual automations and the powerful integrations. From a cost perspective, they are neck and neck at the lower end where I am at. Since I don’t need the higher level CRM features, the powerful integrations are a winning point for me. Mailchimp does have better email template design, but I like the user interface of ActiveCampaign.