ActiveCampaign connected the dots
August 14, 2020

ActiveCampaign connected the dots

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is used in the marketing department which has the function to generate and nurture leads to purchase. We also use it for leads that don't necessarily have to "purchase" something but simply agree to other business opportunities.

We were previously using Mailchimp but when they changed the subscription value, we moved here.

ActiveCampaign has great value.

I know we haven't fully gotten into its full function but so far, so good and its super simple to understand!

In the coming weeks, we will begin to bring on another team member who will work specifically on emails in which I see us utilizing the full capability of this amazing platform.
  • Automations/email sequence is extremely easy to setup and has many functionalities
  • It helps you come up with attention grabbing email subject line
  • I would like to see more email templates.
  • A positive impact on ROI! We nurtured our leads much easier and closed a few deals with the automations.
I was recommended by another person who currently uses the platform. The colors also made me chooose. The blue looks refreshing and updated.
ActiveCampaign has a great dashboard where you can get a glimpse of your lists changes and updates which is easy to read and understand. The dashboard is convenient. It is easy to navigate between pages and find what you are looking for.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
8
Landing pages
4
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
9
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated