Beautiful emails and engaging campaigns that bring immense value
April 22, 2021

Beautiful emails and engaging campaigns that bring immense value

Daniel Cooper | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

ActiveCampaign enables the marketing department in acquiring and retaining customers as well as ultimately engaging them while keeping tabs of the post-sales processes of the company. The department is able to utilize the great set of messaging and email features that are readily available within this web-based platform. The CRM built-in functionalities enable teams to create special marketing workflows and automate follow-up sequences for all our contacts.
  • Tracking the customer behavior across multiple marketing channels
  • Adapting and aligning our marketing strategies to the interests of the customer
  • Keeping records of our customer history in a single database
  • A drip functionality can help avoid spam filters especially when sending campaigns to an extremely large list.
  • A blank image box may appear below the image when I use the drag and drop option to add an image
  • New customer onboarding process is exceptional and welcoming so we most likely retain the clients who recently purchased from us.
  • The follow-up process makes sure we keep in-touch with potential clients
  • We generate new leads and retain them once they buy.
We selected ActiveCampaign over its competitors because when someone buys any of our products, it adds them to the automated marketing services list so that the new clients aren't left wondering what next and makes sure the client gets the welcome email. It does a great job of making fabulous and effective first impression on new clients.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is used to send out mass newsletters and email campaigns to contacts at a designated time and date. With ActiveCampaign we can create campaign workflow that is tailored to specific objectives of our marketing outreach and a sequence of emails that are put on schedule to be sent out on specific times. Tracking of the contacts is most important in analyzing how these contacts interact with our products therefore segmenting them depending on their different interests and geographical locations.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9