ActiveCampaign is my "go for" email marketing and automation software
April 20, 2021

ActiveCampaign is my "go for" email marketing and automation software

Jorge Salazar Morantes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I'm a web designer and a marketing consultant who designs both Google Ads and Facebook Ads campaigns for my clients. Along with this, I always recommend them email marketing automation using ActiveCampaign, which is, by the way, the automation software I use for my own business. In a few words, ActiveCampaign solves my automation needs in terms of email marketing in a very simple way. Before ActiveCampaign, I was using Mailchimp and AWeber, and those are good tools too, but the automation capabilities of ActiveCampaign and its ease of use, led me to leave those other platforms and go for ActiveCampaign. I have to say that the ActiveCampaign dashboard is so easy to understand and use.
  • It's easy to have different email sequences in the autoresponder.
  • I like the visual design process of automations in ActiveCampaign.
  • It's so easy to tag leads in order to segment them in better ways.
  • The editor for email design is simply the best.
  • It would be nice if ActiveCampaign had some tutorials inside the dashboard.
  • I would like a feature like the one with Calendly but in Bookly.
  • It would be fantastic the ability to import automations.
  • Thanks to the use of ActiveCampaign all of my Google Ads clients have positive ROI.
  • In my own business, it gives me one new client every now and then, that before it was quite hard to acquire.
I chose ActiveCampaign software over AWeber and Mailchimp because of its automation capabilities and ease of use. Another decision feature was the email editor on ActiveCampaign which is by far much better than its competitors. At one point I was evaluating Infusionsoft but its price was out of my budget.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Using ActiveCampaign is super appropriate in Google Ads campaigns in order to optimize the ads budget and, of course, it is well suited for advanced sales funnels. Nothing to say about having something to sell because this is the most suitable scenario in which we have to use such an important software as ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
6
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
Not Rated
Dashboards
9
Standard reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated