Active Campaign Gives You What You Need To Build A Big Business
June 23, 2021

Active Campaign Gives You What You Need To Build A Big Business

Ryan Schullo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is the central pillar database that we use to collect, store, and access all our leads and client data. It is used mostly within our Marketing and Client Services departments. It solves many problems for us, as it allows us to use online forms so potential clients can fill out a short questionnaire and request an interview with our team. After we have that application, we can send that information to the appropriate member of our team (Zapier helps with this). ActiveCampaign also allows us to create automations to ensure our clients and leads get vital communication.
  • Their forms are phenomenal, you can embed them directly on your site and the data flows right into your Active Campaign CRM.
  • ActiveCampaign is great at allowing you to target specific lists with email. Their segmenting feature is super useful once you learn how to use it, you can have your main list and then get very granular in segmenting people out of the list that you don't want to email.
  • It has a great integration with Zapier. This allows you to connect Active Campaign to hundreds of other programs. This is SUPER useful for things like sending notifications to Slack, sending DocuSigns, updating other CRMs like PipeDrive & Keap, the list goes on.
  • I'd like to see them build int 2nd and 3rd emails into each contact, so you can easily merge contacts who you know have more than 1 email.
  • ActiveCampaign has had a major positive impact on our long-term ROI
  • ActiveCampaign has allowed us to build systems up front to ensure smooth business operations
ActiveCampaign was the best value and it does everything that we need it to do.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign would be great for any size business or project. I have used it for small and large businesses and it works great.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
Not Rated
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated