Awesome toolset, great functionality, and makes my life easier
September 06, 2021

Awesome toolset, great functionality, and makes my life easier

Michael Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign for myself and several of my clients. I use it for email marketing, form creation, landing page creation, and funnel marketing.
  • Breadth of toolset
  • Ease of use
  • Integrations
  • Interface can be a bit glitchy at times.
  • Menu structure not as intuitive as it could be.
  • Increased my productivity.
  • Provides useful metrics to communicate to stakeholders.
  • Saves me money by not needing other tools (like CRM, landing page builder).
I was a previous Mailchimp user and ActiveCampaign is head and shoulders above MC. The functionality and depth of what I can do is so much better. The price seems to be better for what you get.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Very well suited for a marketer or agency/consultant that needs multiple tools (email, landing page builder, form builder, CRM). Great for building email sequences as part of a sales funnel or nurturing process.
Plays well with WordPress for website integrations. Needs a little attention on the email campaign builder. Editing the actual content is glitchy and sometimes a bit frustrating.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
9
Dashboards
7
Standard reports
7
Custom reports
Not Rated
API
8
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated