A Great Platform for Start Ups!
September 06, 2021

A Great Platform for Start Ups!

Lauren Nethery | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use AC as our primary CRM across the whole organization. It enables us to keep track of clients, their activity on our website, and to communicate with the entire community or just a select few individuals. It is very straightforward to teach new hires and I don't think we've ever experienced a service outage.
  • Management of client resources.
  • Track activity of clients on our website.
  • Enable seamless communication with entire community.
  • Somewhat redundant at times (i.e. needing a list and tags to effectively sort clients for email blasts).
  • Website activity is somewhat redundant and at times inaccurate.
  • Merge duplicate contacts is a bit of a nightmare.
  • Clarity of client website engagement.
  • Ability to easily register clients for events.
We signed up for Redtail after ActiveCampaign because ActiveCampaign doesn't give us the options that Redtail does in terms of managing records of financial planning client interactions. Asana is our primary project management software because it's much more user-friendly for at-a-glance and mobile employee interaction.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It's great for our small business and the price point is spot on but If I had 10's of thousands of contacts, it probably wouldn't suit our needs as well.

ActiveCampaign Feature Ratings

Landing pages
8
A/B testing
8
Mobile optimization
5
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
Lead nurturing automation
10
Lead scoring and grading
5
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
5
Event/webinar marketing
Not Rated
Social sharing and campaigns
5
Social profile integration
Not Rated
Dashboards
6
Standard reports
6
Custom reports
6
API
7
Role-based workflow & approvals
7
Customizability
5
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated