Great Product for Driving Sales and Being Seen as the Expert in Your Industry
September 06, 2021

Great Product for Driving Sales and Being Seen as the Expert in Your Industry

Natalia Zacharin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We are using ActiveCampaign to keep in touch with existing clients and prospective clients. Keeping in touch with them, standing out from others in our industry, and offering strategic and helpful content to be viewed as the experts in our industry helps to improve sales and client retention. ActiveCampaign helps solve the problem of quickly addressing a large number of people easily. Their automations help decrease time spent on the process.

Pros

  • automations save time and help with keeping organized
  • using lists helps with organization
  • the platform is easy to use, and customer service has been helpful

Cons

  • I don't have time to see what else ActiveCampaign can do. I'm sure I don't use all the functionality that I can
  • We have gotten new clients from using ActiveCampaign, not as quickly or regularly as other options, but it is a good way to keep in front of your audience
provides a lot more flexibility

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is well suited for any service or product based business.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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