Lives up to its sales pitch!
September 06, 2021

Lives up to its sales pitch!

Stefan Zhelyazkov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

By using ActiveCampaign we automated a major part of our admission process. Now we can focus more on nurturing leads and re-targeting cold applicants or focus on more important admission tasks. We also automated our entire student journey flow from awareness phase to graduating our institution. We automated sales tasks as well.

Pros

  • Automation
  • Reporting
  • Landing pages

Cons

  • Mobile application lacks features
  • Non responsive mobile version
  • Field organization. Fields are a little messy
  • Higher conversions
  • More efficient process flow
  • Tasks automation
[HubSpot is] not as user friendly as ActiveCampaign. It has more features but they're not as developed as the ones in ActiveCampaign.
A CRM needs to be easy to use by almost anyone and with minimum to zero training. That's what we like about AC - its UI and UX are great for all users!

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Best suited for a business that has a well defined customer journey.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
5
Landing pages
8
A/B testing
Not Rated
Mobile optimization
5
Email deliverability reporting
8
List management
7
Triggered drip sequences
7
Lead nurturing automation
7
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
8
API
6
Role-based workflow & approvals
6
Customizability
2
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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