Overall Satisfaction with ActiveCampaign
I recommended ActiveCampaign to my client because of its full feature set and integrated CRM and email marketing automation capabilities. I have personally implemented the platform and all email sequences, scoring rules, deal stages, form integration and landing pages from scratch — and I can highly recommend it. Implementation cost and timing were cut in half because I did not have to deal with an external CRM platform such as Salesforce or Hubspot. All components work flawlessly together and it is a platform that can easily scale with a growing business.
- Integration of CRM and email automation
- Lead scoring, custom rules
- Email list management
- Deals and workflows for sales
- List segmentation
- Analytics
- Cut implementation time by half
- Simplified martech stack
- Pardot and HubSpot CRM
Pardot is in my opinion overpriced and because it relies on Salesforce as a CRM limiting as a choice. HubSpot CRM is great even in the free version, but once you need to add email automation in the mix the cost become a big factor.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes
ActiveCampaign Feature Ratings
Evaluating ActiveCampaign and Competitors
- Price
- Product Features
- Product Usability
ActiveCampaign Implementation
- Implemented in-house
Change management was minimal