Great for Small Business
September 07, 2021

Great for Small Business

Jacob Raim | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign as our CRM and email provider. We really use it to keep our entire digital consumer database as well as be one of our chief points of contact with our audience. On top of that, it's a great revenue driver through the deep understanding of our audience we gain from it.

Pros

  • Lead Gen
  • Database Management
  • Marketing Automations

Cons

  • Better Communication
  • We keep our database managed
  • Helps us understands our audience
  • First point of contact with consumers through email
I inherited ActiveCampaign, but I've enjoyed the flexibility and nimbleness it's given us as a small business.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is well suited for a midsize database, I don't know how well it would handle a massive one.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
6
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
9
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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