Active Campaign Rocks!
September 07, 2021

Active Campaign Rocks!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

The Marketing department is the only user of ActiveCampaign at our firm. We use it to create and send our two monthly newsletters to approximately 6,000 recipients. Additionally, we use it for campaigns to promote various firm events.
  • Active Campaign's training and support are top notch.
  • The interface is pretty intuitive and nicely organizes the robust toolset available.
  • We are excited to see the addition of the Content Manager tool.
  • For our use, the Content Manager Tool was really a big sticking point. Thankfully that has been resolved.
  • It's enabled us to share our story and remain top of mind to our former and current clients. In our field, this is invaluable.
  • We have seen some new cases come from someone who'd seen our newsletter!
Constant Contact is a solid product. I was not involved in the purchasing decision concerning ActiveCampaign. [ActiveCampaign] is, however, far more robust than Constant Contact.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

I wasn't involved with the implementation phase

Would you buy ActiveCampaign again?

Yes

Microsoft 365 (formerly Office 365), Adobe PhotoShop, Slack
We honestly don't use 3/4 of what ActiveCampaign can do. We use it strictly for email marketing to a set list of clients and former clients. The nature of our services does not lend itself to coupons, drip campaigns, funneling, etc.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated