Quality Email Platform that can get you in the Inbox Regularly
September 07, 2021

Quality Email Platform that can get you in the Inbox Regularly

Steve Kilberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use Active Campaign as a way to build a relationship with our customers. In addition, we use it to follow up with visitors who abandoned their cart as well as signed up for our newsletter. While we don't use the full capabilities of the platform it has worked well in terms of helping us capture lost sales as well as utilizing it as a traffic source.
  • Automations
  • Campaigns
  • CRM
  • The interface tends to be slow at times where there is a delay
  • Some of the instructional videos are older and a little confusing to the beginner so they could be updated
  • Better pricing structure. Once you get above 10K addresses the price jumps quite a bit.
  • ability to get in the inbox
  • automations
  • CRM
  • better educational videos
The fact that it has a API with our other platforms it's been seamless to get data transferred over from our various data points. We were not unhappy with Klaviyo but they abruptly kicked us off and didn't tell us why. For that reason, I will never use them. I do enjoy the fact I have the ability to talk to a real person with AC.

Do you think ActiveCampaign delivers good value for the price?

No

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Its ability to get us into the inbox has been very helpful in allowing us to reach one of our main goals. That being to build a relationship with our current customers as well as prospects. The interface can be slow at times which is frustrating. The other area I wish it did better is the breakdown of data. Since we are an eCom business it would be very helpful to be able to splice the data in various ways (ie. lifetime value, aov, by a date range)

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
6
List management
7
Triggered drip sequences
8
Lead nurturing automation
7
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
6
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated