Active Campaign provides an excellent product with great customer support
September 08, 2021

Active Campaign provides an excellent product with great customer support

Josh Reif | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use Active Campaign for email automation and lead tracking. It helps me a lot with sending out campaigns to my email list and tracking my analytics. It solves my issues with organizing my lead flow, email tracking, lead monitoring, and more. It's very easy to use and send out mass campaigns or autoresponder emails.
  • Very easy to use
  • Great customer support
  • Reliable
  • Affordable
  • Analytics could be more user friendly like the rest of the platform
  • Offer more A/B testing options
  • Affiliate program could be improved
  • Very positive impact on my business
I haven't used others. I selected them upon recommendation from a friend. I did some research on free options, which were limited in scope. I found Active Campaign to have everything I needed at a reasonable price. I'm very happy with the decision and will continue to use them and their services.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Active campaign is great for small businesses and this is the purpose I use it for. It also has enterprise options so my guess is it works there too. It is more limited in A/B testing, but I believe they are developing those at the moment. I'm very happy with the results I get for my purposes.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
8
Landing pages
7
A/B testing
6
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8