A Step Up From Constant Contact
Overall Satisfaction with ActiveCampaign
We use ActiveCampaign for all of our email marketing purposes. By switching from Constant Contact to ActiveCampaign, we were finally able to capture some consumer data so we can better personalize our marketing efforts. We also use the CRM to create promotions for certain gift occasions. For example, we recently started using our CRM to send reminder emails to customers who have previously purchased birthday gifts. It works great for us and our customers really appreciate the reminders!
Pros
- Support! The customer support team is SO helpful, always patient, and they're very kind.
- Capturing customer data. We get some very interesting insights into what our customers' preferences.
- The email design interface is awesome! They provide a ton of beautiful templates
- There are so many onboarding and training resources that you'll rarely encounter a problem that doesn't already have a tutorial online.
Cons
- The only thing I would really like to see is better reporting. I wish there was a dashboard that showed big-picture stats like Constant Contact did. You can run reports to get the same information, it was just a lot easier to see the snapshot on Constant Contact.
- One of the biggest issues the flower industry faces is bringing back customers after they make their first purchase. By running a campaign to target those customers in AC, we've increased our return customers!
I like to say that ActiveCampaign is a step up from Constant Contact. While Constant Contact works great for the bare minimum email marketing support, AC takes it to the next level in terms of customization, support, reporting, and tracking our customer's interactions with both our emails and website.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes
Comments
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