Item: ActiveCampaign
Rating: 10
Author: Diane Meifert, MBA

Use Cases and Deployment Scope

We use ActiveCampaign for all of our email marketing purposes. By switching from Constant Contact to ActiveCampaign, we were finally able to capture some consumer data so we can better personalize our marketing efforts. We also use the CRM to create promotions for certain gift occasions. For example, we recently started using our CRM to send reminder emails to customers who have previously purchased birthday gifts. It works great for us and our customers really appreciate the reminders!

Pros and Cons

Support! The customer support team is SO helpful, always patient, and they're very kind.
Capturing customer data. We get some very interesting insights into what our customers' preferences.
The email design interface is awesome! They provide a ton of beautiful templates
There are so many onboarding and training resources that you'll rarely encounter a problem that doesn't already have a tutorial online.

The only thing I would really like to see is better reporting. I wish there was a dashboard that showed big-picture stats like Constant Contact did. You can run reports to get the same information, it was just a lot easier to see the snapshot on Constant Contact.

Return on Investment

One of the biggest issues the flower industry faces is bringing back customers after they make their first purchase. By running a campaign to target those customers in AC, we've increased our return customers!

Alternatives Considered

Constant Contact

I like to say that ActiveCampaign is a step up from Constant Contact. While Constant Contact works great for the bare minimum email marketing support, AC takes it to the next level in terms of customization, support, reporting, and tracking our customer's interactions with both our emails and website.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

ActiveCampaign is well suited for B2C companies like ourselves. I can also definitely see opportunities in the B2B atmosphere because of their wonderful CRM.

I would even venture to say that ActiveCampaign has the ability to completely run a company's sales processes. If you fully integrate ActiveCampaign with your POS, you can get some really interesting consumer information!

A Step Up From Constant Contact

Software Version

Overall Satisfaction with ActiveCampaign