Automation
September 08, 2021

Automation

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to automate our marketing and keep track of clients. It helps us make sure that nobody falls through the cracks and track their progress. It also helps us be more efficient with our time and money.
  • Track clients through our process
  • Automate email communication
  • Plan marketing campaigns.
  • The learning curve is real.
  • Sometimes hard to find answers to questions
  • I'd love more functionality in the "Deals" section
  • We are able to reach a lot more people by setting up email systems
  • We stay in touch with our customers better.
There is SO much more functionality with ActiveCampaign. The ability to map out sequences and create actions is really helpful.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a great option for small businesses. It's not as confusing or expensive as HubSpot or some of the others.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
Lead nurturing
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
9
API
10
Role-based workflow & approvals
8
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated