Great, easy-to-use product with lots of helpful features
September 08, 2021

Great, easy-to-use product with lots of helpful features

Brian Sachetta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to manage my brand and send campaigns to my customers. The UI is slick and easy to use. The feature set is great. And it's super simple to create complex things like automations. I've tried out other email solutions in the past, and while many of them stack up with one another, AC is definitely my favorite. I'd recommend it for sure.
  • Creating automations from scripts
  • Managing email lists
  • Creating quick landing / opt-in pages
  • I have just about no complaints / improvement suggestions for the service
  • Saved me a ton of time on creating email automations
  • Saved me money by not having to pay for a separate opt-in page provider
It's mostly just personal preference, but I found ActiveCampaign to be a more user-friendly UI and system overall. It's possible I didn't quite explore everything other service providers had to offer, but I just found AC to be so much easier out of the box. It has a ton of great features, and it makes the entire process of campaign management / creation a breeze.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is great for managing email lists, creating landing / opt-in pages, and automating the entire process. I think it's a wonderful tool for all businesses, but I know prices vary based on the size of your company. For that reason, it's worth comparing costs across providers, though AC is still my favorite.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
8
Dashboards
8
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated