ActiveCampaign is THE answer for your Marketing Automation Software and CRM Needs
September 08, 2021

ActiveCampaign is THE answer for your Marketing Automation Software and CRM Needs

Matt Dickerson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign across every division of Catalyst Resource Group, including our Movie Division as well as our non-profit. It has been THE answer to our automation and e-mail marketing needs. We have hundreds of thousands of contacts we manage on a daily basis. AC allows us to easily and effectively communicate with them and drive to different projects.

Pros

  • Automation - simple automation system makes it easy to set up our drip campaigns
  • CRM - with the ability to create custom fields and forms, it has handled our massive load of contacts without a problem
  • Support - wonderful LIVE CHAT function gets answers quickly AND their enablement team we meet with each month helps us to use AC with its full power.
  • Easy To Use - AC has been the easiest software we have ever used. They even have great training modules provided.
  • Perfect tool for the full customer cycle - acquire new leads, drip campaigns, sales

Cons

  • ActiveCampaign has some great design elements but would like to see more. The available fonts are limited, email styling is limited.
  • Text Message integration. AC does have some but would be good to be able to do more with it.
  • Our email deliverability has greatly increased.
  • Our interaction with contacts has never been better.
We are certainly not the first ones that started calling Infusionsoft... Confusionsoft! They had some great features but the learning curve was steep. ActiveCampaign has been a huge breath of fresh air. Easy to use, easy to understand, and their support has been really strong when any issue has arisen.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign has been THE answer to our organization's CRM and marketing needs. We have several divisions/departments with hundreds of thousands of contacts. It can be a daunting task to keep each contact in their proper places and be able to daily communicate. However, AC has made it easy! We can now create landing pages with forms... that then tags and places them into proper lists. We can easily create automations and campaigns to communicate and follow up. Everything you need in one place.

ActiveCampaign Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

ActiveCampaign Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
We did not purchase any premium support. We have simply used the support given with our account. Their Live Chat support has proven to be one of the most valuable assets for us. The monthly meetings we can have with the enablement team has helped us feel secure about big automations we have built.
Yes - Just once. Are landing pages editor was showing in Portuguese once. Not sure what that was, but their tech team was on it quickly.
I was building an automation around an online LIVE event and needed help. The enablement team went through every single step of the automation I built and helped me understand better ways to make sure every contact went down the correct funnel/pipeline. Saved my butt more than once :-).
The Live Chat support has been able to help me on 95% of the questions and support I needed. The other 5% was handled by the enablement team meetings we try to have monthly.

Using ActiveCampaign

ProsCons
Like to use
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
Unnecessarily complex
  • Automation
  • Building Landing Pages and Forms
  • Creating Email Campaigns
  • None
Yes, but I don't use it
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

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