Solid piece of software that is great for taking your business to another level
September 09, 2021

Solid piece of software that is great for taking your business to another level

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to carry out email marketing. I am the sole user of the program but use it to reach out to a database of around 10,000 customers on a weekly basis. Active Campaign allows us to communicate with our customers and more importantly, segment our mailing list so that we can send out relevant information to different customers. We also have several email automation set up (such as a welcome email series) which ensures that every new contact is acknowledged and welcomed into our community.

We haven't had the need to use it as we have a medical software outside of Active Campaign that manages our customers as we are a private clinic - but I have had experience with the CRM aspect of Active Campaign and it's brilliant! It makes managing your customers and keeping track of their activity really simple. I also rely on ActiveCampaign to report on the success of my email marketing campaigns too - which it does a great job of!

  • Email scheduling
  • Automations
  • CRM
  • Test emails - have a section to leave a message alongside it
  • Make the forms more customizable
  • Have the option to display time and date in British way
  • We've had patients book in for services directly from an email sent through an active campaign
  • We've been able to manage all of our subscribers in one place which we couldn't before without running a lengthy report every time we wanted to send an email
  • It's allowed us to streamline our work load by scheduling ahead of time
ActiveCampaign is much more advanced than Mailchimp and Ascend. It's a great platform to give you scope for your business to grow.

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ActiveCampaign is perfectly suitable for our company in that it achieves everything we need. We moved to it from Mailchimp as we felt we'd outgrown Mailchimp. However, I'm very aware that we are using a fraction of what is possible with ActiveCampaign making it a great platform to move forward with.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Email deliverability reporting
List management
Lead nurturing
Standard reports
Integration with
Not Rated