I like it and will continue to use and learn more about its functions for my business.
September 09, 2021

I like it and will continue to use and learn more about its functions for my business.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

For email campaigns and capturing new leads and reaching out to old leads for my business.
  • Branching out and conditions for email types
  • Differentiate your clientele
  • Make different email sources for different types of customers
  • The speed in which customer service responds
  • More video examples for tutorials for self-teaching
  • Less of an ROI as I would like thus far, but hopefully that will soon be changing
I use them for different things, so I don't find them to be in competition for my current needs, per se.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I love it's user-friendliness. But sometimes when dealing with higher volumes of emails, the framework seems to freeze and data is sometimes lost. Otherwise, it is a great system for a beginner and it is also reasonably priced.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
7
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
7
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
7
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
7
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated