Recommended for small music studios!
September 09, 2021

Recommended for small music studios!

Tom Sitzler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I run a small music school and I use ActiveCampaign to keep track of emails for the parents and students as well as keep track of new clients. I only recently started using the CRM component to keep track of the sales process. My only concern with adding new leads is that they require an email address. Sometimes, I only get a phone number before I get an email and it would be nice if I could make an account in Active Campaign without an email required.

I really like the templates for writing great emails. Also, the flow of an email sequence and funnel has saved me valuable time!

Pros

  • Email templates
  • Great funnels
  • Email capture
  • Ease of data entry

Cons

  • Cannot make a lead account without an email
  • Some language is difficult getting used to as it doesn't line up with industry-standard lingo
  • Signing in is always weird and takes a few extra steps
  • I have retained students
  • I have gained new students I wouldn't have gotten before
  • I'm able to spread the word faster and to a wider audience
Active Campaign has better funnels and way better templates. It's easier to make groups and to assign clients to different groups. Editing emails are much easier as well. The look of the email editor is much more pleasing and less confusing than Mailchimp. The analytics are easier to understand

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

When I need to send an email to my entire studio, or a newsletter to the studio and those on my list, ActiveCampaign is perfect. If I need to send a one-off email to one client, ActiveCampaign is overkill.

If I need to send a survey or start a sales funnel, Active Campaign is perfect!

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
9
Mobile optimization
6
Email deliverability reporting
8
List management
5
Triggered drip sequences
7
Lead nurturing automation
4
Lead scoring and grading
4
Data quality management
4
Automated sales alerts and tasks
4
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
6
Custom reports
6
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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