Would definitely recommend using- but allow time to learn it!
September 09, 2021

Would definitely recommend using- but allow time to learn it!

Nicki Kane | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Used in my sole operator brokerage. I originally got it to replace another newsletter distribution app but then realized it's capable of SO much more- super impressed!!! It will be used across the whole organization- me and a range of contractors in various support roles around the country. I love the integration and automation possibilities- it's brilliant!
  • Marketing campaigns
  • Automations and workflows
  • Analytics
  • It's really slow on my system and no-one can tell me why
  • Huge learning curve, even if you're used to workflows/automations
  • Found it difficult to find stuff in help but that could be just me
  • I don't use it for ROI, it provides a touchpoint for my clients to know I'm around
  • Gives clients a way to contact me easily if they want
  • Lets me know of any dead email links that I then know to follow up on to see if the client has moved etc
Much more complex than Mailchimp, offering a lot more functionality and much better value.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

Pipedrive, Microsoft 365 (formerly Office 365), Zapier
Automating and tracking client newsletters, news releases on a one-off basis, I would imagine product releases would go really well because of the really comprehensive analytics and automation available. I'm a newbie so haven't really fully explored what it can do but I can definitely see the potential is huge and will grow with my business with no problems!

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
8
Social profile integration
8
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated