Item: ActiveCampaign
Rating: 8
Author: Lindsey Ciarrocca, Certified Money Coach (CMC)®

Use Cases and Deployment Scope

I currently use ActiveCampaign as my email marketing system. For now, my company is just me so I do everything! ActiveCampaign makes it easy to add forms to my website for visitors to subscribe to my emails and has some great automation you can set up.

Pros and Cons

Automated email marketing
Segmenting email subscribers

A bit of a learning curve
A lot of features which is a bit overwhelming at first!

Return on Investment

No solid numbers yet as I'm still in my first year of using

Alternatives Considered

Mailchimp

I liked that you could easily remove the AC branding. I wanted the emails to seem more personal.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

ActiveCampaign has been great for my needs so far. I would definitely like to learn the system better to be able to fully make use of all the features. As a solo user on a Lite plan with only a small number of users, it's very affordable but it seems like the pricing increases quickly as you move up in plans and subscribers.

Great getting started email marketing system!

Software Version

Overall Satisfaction with ActiveCampaign