A solid CRM with a great price point
September 10, 2021
A solid CRM with a great price point
Score 10 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
We use ActiveCampaign to target marketing at new prospects but also to keep existing clients in the loop. We also use it as a tool to stay in touch with current clients who have a "live project" with us. We have automated an email process that keeps our clients informed at every stage of the project development. It also doubles up as a Sales Forecasting and Pipeline tool, so it is truly used as a multi-purpose tool in our business.
Pros
- A fully fledged CRM
- Keeps track of deals, stages and pipeline
- Automated campaigns for new and existing customers
Cons
- Slight bug when adding deals (it seems to duplicate the deal but fine after a refresh)
- Speed has been improved a lot recently, but can be improved further
- It allows us to have a clear picture of our sales and our targets
- Clients receive automated emails regarding the status of their project based on tags
- The highly customizable nature of the campaigns means messages feel more personalized
- We are more streamlined and able to manage more clients than ever before
ActiveCampaign is a low-cost, highly flexible solution that is ideal for small or even larger businesses. The price point vs the feature set is spot on. I have tried "freemium" versions of other software, which are clever ploys to upsell you to a paid tier. At least with ActiveCampaign, you know where you stand from the very outset. Solid performance, perfect deliverability, and a wicked toolset.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes
Comments
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