Stacks up!
December 29, 2021

Stacks up!

Melinda Saternis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We utilized ActiveCampaign to help replace the current CRM platform we had been using. It allowed us to reach a larger customer base without interruption and seamlessly integrate our new files.

The tagging ability helped us keep better track of who was actively opening up our emails so we can create new marketing techniques to make sure we were able to attract them. It also made creating automated sequences even easier to maintain.
  • Super easy to search for leads using the tags.
  • Email sequence creation.
  • In general, it’s a pretty easy and straightforward platform that isn’t too complicated but gets the job done.
  • The email builder itself could use some changes and updates to make it a little easier.
  • Allowed us more customer reach.
  • Made the task of building out sequences easier and more exact.
  • Allowed us to bring in more revenue.
Compared to the previous system we were using, this is decades better. We were constantly getting bounce[d] back from emails and it blocked perfectly fine accounts or not delivering to [the] entire email databases. Switching to ActiveCampaign boosted our sales because we weren’t getting that same kickback and could reach a better customer base and tailor it.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It’s really great for someone who doesn’t want to spend a lot of time having to learn the platform but can learn as you go. If you’re just going to use it for simple email sequences, I’d suggest something else. ActiveCampaign has so many opportunities to build and grow your business and provide insight.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
7
Dashboards
9
Standard reports
9
Custom reports
8
API
9
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated