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Great program to manage relationships with current customers
June 04, 2022

Great program to manage relationships with current customers

S.J.W. Emmen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

The main goal for our company is to increase our customer base. We use ActiveCampaign mainly to create email campaigns to introduce current customers to new products and warm leads to our company's portfolio. The great thing about ActiveCampaign is that it is very easy to track how many people opened the mailings, replied, and clicked on links. Also, it is very easy to perform an A/B test on each campaign. Besides, ActiveCampaign makes it easy to generate a good-looking email and landing page by providing various templates. One of the things that could however be improved is the integration with Salesforce. Currently, we are able to sync contacts between the two platforms but only to a limited extent. It would be great to be able to track SF emails with the same metrics we have for AC. Besides, it would be helpful if when we delete contacts in AC, they are deleted in SF automatically as well.
  • ActiveCampaign provides various templates to create a professional-looking email
  • ActiveCampaign makes it easy to create your own landing page
  • Clear overview of metrics for each email campaign
  • Deal overview gives a good impression of the sales funnels
  • Integration with Salesforce > automatically delete contacts in SF if they get deleted in AC
  • Offer an opportunity to resize images
  • Increase the "delete contacts limit" so that the contact list can be adjusted at all times
  • More sample request from current customers for new brands
  • Saves time in creating landing pages
  • Since the integration with Salesforce is not seamless, it takes more time to update the information from ActiveCampaign in Salesforce

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is perfect for creating email automations to inform current customers and track how many people open the emails and click links. However, ActiveCampaign is not appropriate to generate more leads or contact businesses from a database since contacts need to be opted-in before you can send an email through ActiveCampaign.

ActiveCampaign Feature Ratings

8.5
WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
8.3
Lead nurturing automation
Not Rated
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Campaign Management ()
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
9.5
Dashboards
10
Standard reports
9
Custom reports
Not Rated
7.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated