The best email marketing software you'll find for advanced marketing
September 26, 2022

The best email marketing software you'll find for advanced marketing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign for all my email marketing efforts. I can easily segment my list and run leads through different funnels without having to manually do anything. I like the automation and the level of customization for each email I send. I also really like the campaign builder and find that ActiveCampaign is a complete software that is really useful and adequate if you're going to use email marketing in your business. It does have advanced features that I don't think are super valuable if you're just going to use it to email here and there but if you're building a complex business with multiple funnels and offers and you want to be able to automatize most of it, then this is definitely a great addition to your business tools! The only thing is that it might take a little time to get used to the user interface that I find somewhat complicated and the contact management could be a little more intuitive as well. Other than that, I really like this email marketing provider and I'm excited to see how much more of my business I can automatize other than emails.

Pros

  • Can create a welcome sequence/sales sequence and automatize contacts going through
  • Can easily segment your list and create a customized email experience for contacts
  • Easily integrate with some of the online course platforms

Cons

  • Contact management could be easier
  • I wish it could provide email preference option for subscribers
  • Interface could be a little more user-friendly
  • I've been able to deliver a welcome sequence that leads people to my offers
  • I'm confident in the emails that are sent because they're personalized to my subscribers' preferences
  • I have automatized a lot of my lead nurturing to create a passive income stream
I used to use ConvertKit but liked the customization ability of ActiveCampaign better. Also, ConvertKit limits on the size of your email list were smaller than ActiveCampaign and it was the best fit for me.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is perfect if you intend to use advanced email marketing strategies and use the software as a CRM tool. If you're only looking for an email provider to send emails here and there without a project of segmenting and running automation, then this is probably not the tool for you.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
5
Landing pages
7
A/B testing
7
Mobile optimization
6
Email deliverability reporting
6
List management
8
Triggered drip sequences
9
Lead nurturing automation
7
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
6
Calendaring
4
Event/webinar marketing
6
Social sharing and campaigns
7
Social profile integration
6
Dashboards
5
Standard reports
5
Custom reports
6
API
8
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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