Great Step Up for Small Business Owners
September 26, 2022

Great Step Up for Small Business Owners

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

While ActiveCampaign has a bit of a learning curve, it was extremely helpful in helping us set up systems, automations, and tracking our engagement. It's robust but not complicated (when you get the hang of it) and I feel like we have this massive, million dollar software for an affordable price.

Pros

  • Setting up automated systems
  • Tracking data
  • Integrations

Cons

  • Steep learning curve when you're learning the software
  • Ability to see the message for past campaigns without multiple clicks
  • Saved time for our employees (we're talking hours upon hours)
  • Happier customers receiving the info that they need
  • Increase in engagement from our customers
We needed something with more customability and that could handle the systems that we wanted to create. Mailchimp was too clunky for what we needed and ConvertKit was too basic (while oddly being complicated at times). ActiveCampaign was recommended by a colleague and we haven't looked back. It has been perfect for our needs.

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you want to set up robust automations that have several dependencies, ActiveCampaign has you covered. You can adjust everything as needed without too much hassle and set up an easy or complicated automation that will do everything that you want it to do. The data you can pull is also great and can help your business make better decisions.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
6
A/B testing
7
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
8
Dashboards
9
Standard reports
9
Custom reports
9
API
7
Role-based workflow & approvals
7
Customizability
7

Comments

More Reviews of ActiveCampaign