Item: ActiveCampaign
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

While ActiveCampaign has a bit of a learning curve, it was extremely helpful in helping us set up systems, automations, and tracking our engagement. It's robust but not complicated (when you get the hang of it) and I feel like we have this massive, million dollar software for an affordable price.

Pros and Cons

Setting up automated systems
Tracking data
Integrations

Steep learning curve when you're learning the software
Ability to see the message for past campaigns without multiple clicks

Return on Investment

Saved time for our employees (we're talking hours upon hours)
Happier customers receiving the info that they need
Increase in engagement from our customers

Alternatives Considered

Mailchimp and ConvertKit

We needed something with more customability and that could handle the systems that we wanted to create. Mailchimp was too clunky for what we needed and ConvertKit was too basic (while oddly being complicated at times). ActiveCampaign was recommended by a colleague and we haven't looked back. It has been perfect for our needs.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Stripe, FreshBooks, Vimeo

Likelihood to Recommend

If you want to set up robust automations that have several dependencies, ActiveCampaign has you covered. You can adjust everything as needed without too much hassle and set up an easy or complicated automation that will do everything that you want it to do. The data you can pull is also great and can help your business make better decisions.

Great Step Up for Small Business Owners

Software Version

Overall Satisfaction with ActiveCampaign