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Amazing!
December 10, 2022

Amazing!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

I've thoroughly enjoyed using ActiveCampaign. Our company switched from Mailchimp a couple of years back, and we have not looked back. We have super-detailed insights into our audience, better tools to create high-level and quality emails, and better reporting as well. We use ActiveCampaign to send daily emails to our audience giving them travel tips, deals, and more.
  • Providing detailed insights into our audience.
  • Create quality emails.
  • Tracking email performance through several KPIs.
  • Better tools for creating emails in a seamless way for beginners.
  • Options to create longer emails that don't get cut off in Google.
  • Tools to make the design process easier.
  • Higher clicks on our articles that we feature in roundups.
  • More revenue through affiliate links.
  • More website traffic and social traffic.
We used Mailchimp before, and it was a simple tool but not great if you want more advanced features. ActiveCampaign allowed us to have access to more advanced features and dive into detailed reporting. We also got access to design tools that allowed us to create more dynamic and engaging emails overall for our audience.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is definitely suited for creating word and image-based emails, but probably not an excellent tool for someone who creates only word-based emails. If you're gathering content and links to share with your audience, then ActiveCampaign does a great job at this bit as well! I also believe ActiveCampaign is well-suited for media companies in general.

ActiveCampaign Feature Ratings

9.5
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
10