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Great for the Serious Business Owner Looking for a Complete Solution for a Reasonable Price
December 17, 2022

Great for the Serious Business Owner Looking for a Complete Solution for a Reasonable Price

Dr. Christine Sauer MD, ND | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I started to use ActiveCampaign as a lower-cost alternative to Infusionsoft (Keap). With a relatively broad scope of practice (Brain Health Coaching in 4 different niches - Weight Loss, Parenting, Business and Mental Health), I needed a way to tag my clients and sort them into different campaigns and automation as well as assign them to different deals depending on their interests and activity scores. ActiveCampaign has given me this ability for a very reasonable rate, and also has some easy-to use landing page options and product options. It works well with my websites and the email deliverability is great.
  • Tagging customers dependent on engagement and interests
  • Sending automations and email campaigns
  • Pulling it all together in one software
  • Having good training and support options
  • making it easier to navigate
  • making the site faster to load
  • making it easier to just send a quick email to a list...
  • making the support options more accessible and intuitive
  • faster growth of email list
  • easier to separate campaigns and emails that work vs that don't work
  • for a single business owner its a lot of investment of time and energy to manage
Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I wasn't too happy with Mailchimp when I tried it, and I also didn't like to be associated with an ape (lol) - (for the free version you can't turn the branding off)

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

WordPress, Twilio, Google Workspace, Navisite Productivity and Collaboration (Microsoft Office 365 and MDM), Calendly
For a serious business working in more than one area of business - or wanting to be able to sort customers based on behavior Not so much for a start-up coach that wants to get experience with emailing clients

ActiveCampaign Feature Ratings

9.0
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
5
A/B testing
7
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
8.3
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
7
7.0
Calendaring
5
Event/webinar marketing
9
7.5
Social sharing and campaigns
9
Social profile integration
6
7.3
Dashboards
6
Standard reports
10
Custom reports
6
8.8
API
10
Role-based workflow & approvals
7
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
8

Using ActiveCampaign

2 - Sales and Marketing
1 - I do it myself - takes time to help navigate other users and onboard them to the essentials
  • sales
  • email marketing
  • compliance
  • customer journey
  • to deliver value to just the right customers and more timely
  • not sure. Maybe more of the landing pages
I have no major complaints