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An excellent value for email marketing - Fortune 500 level features available to small businesses
January 24, 2023

An excellent value for email marketing - Fortune 500 level features available to small businesses

Joseph Arroyo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to maintain my mailing list. It easily integrates with the several opt-in pages I use for my marketing efforts. I send marketing emails as well as newsletter type emails with ActiveCampaign.
  • Create and update segregated mailing lists
  • Implement and use automations
  • Easy email design tools and templates
  • I wish that lists were at the pinnacle of organization rather than contacts
  • It can be difficult to design automations
  • It can seem very complicated and cluttered - maybe if the features were somehow nested it would be smoother
  • Automations free up time - once set up, email campaigns execute in seconds
  • Emailing my newsletter is a second touch-point for my clients
  • The flat rate for my subscription means that I reach my clients and prospects for fractions of a cent each month
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It is so easy to get subscribers added to a list, and execute automations from the first moment. I am an owner-only business, so it's amazing to be able to design and implement a welcome sequence that has automations built in. Once I design the flow it all happens automatically. I do think that it's a little hard to use, but only because there are so many features. I'm certain I'm only touching the tip of the iceberg of available features. For the price I pay, ActiveCampaign is an absolute steal.

ActiveCampaign Feature Ratings

8.8
WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.5
Dashboards
7
Standard reports
8
Custom reports
Not Rated
9.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
9