Perfect for Solopreneurs Wanting To Build Their Brand + Create More Reach!
February 08, 2023

Perfect for Solopreneurs Wanting To Build Their Brand + Create More Reach!

Kristine Axelson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign for email management, as a CRM and for lead generation through free tools that I offer via email campaigns and landing pages. Being a solopreneur and creator of an independent brand, it is extremely important that I have a touchpoint for my clients, leads, and referrals outside of social media. With ever-changing algorithms and moving targets, ActiveCampaign allows me to reach my audience without being reliant on Instagram or Facebook. The integration with Zapier makes my business logistics nearly seamless and customer support is always willing to help me with any integration issues.

Pros

  • Contact Management (tags, lists, merges)
  • Automated Campaigns
  • Zapier Integration
  • Sales Funnels
  • Campaign Creation
  • Templates

Cons

  • Template Functionality
  • Template & Email Formatting
  • One-Off Emails
  • ROI
  • Customer Communication
  • Ease of Automations / Event Sign-ups
ActiveCampaign allows more integrations, automated emails, and a better user experience. I have also tested FloDesk (which was not listed on the product drop-down) and though the original templates were better by design, it did not allow me to customize as much or create as robust automations as ActiveCampaign does.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I would recommend ActiveCampaign to anyone who describes themselves as 'tech-savvy.' It is well suited for anyone who is wanting a robust system and is willing to figure out how to create a process that works for them (versus having the process already built). It can take some time to figure out the integrations, so it would be helpful for anyone who has a tech background or someone to help them navigate. ActiveCampaign is not good for someone who wants simple, already designed template without add-ons.

ActiveCampaign Feature Ratings

9.0
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
5
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.0
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
8.0
Calendaring
Not Rated
Event/webinar marketing
8
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
9

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