Adobe Advertising Cloud - Great until you grow
August 15, 2025

Adobe Advertising Cloud - Great until you grow

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • TV Advertising
  • Creative Management

Overall Satisfaction with Adobe Advertising Cloud

Being a creative company, we use many apps in Adobe's Advertising Cloud to create content for ourselves and our clients. It is the best platform that encompasses most or all of the tools we need to get the job done, from stock image and video curation to editing them, and great for managing multiple ad accounts from one dashboard, with bulk editing and unified reporting.

Pros

  • Stock image and video search/library
  • Adobe Premier is one of the top editing platforms used in the industry
  • Seamless management across platforms like Google, Bing, and social media.

Cons

  • The interface can be slow with large datasets
  • It is expensive, especially for smaller teams
  • Savings came from streamlined workflows and reduced reliance on third-party apps.
  • Integration across creative, analytics, and media buying enabled more personalized and consistent messaging across channels
The platform’s complexity and cost outweigh the benefits for simple campaigns. Those new to using it can find it overwhelming.
I personally avoid anything owned by Meta, but also is more complicated than Adobe to use.

Do you think Adobe Advertising Cloud delivers good value for the price?

Yes

Are you happy with Adobe Advertising Cloud's feature set?

Yes

Did Adobe Advertising Cloud live up to sales and marketing promises?

Yes

Did implementation of Adobe Advertising Cloud go as expected?

Yes

Would you buy Adobe Advertising Cloud again?

Yes

Adobe’s audience manager and targeting tools allow for precise segmentation, lookalike modeling, and re-targeting across channels. But it’s interface can be slow and cumbersome for fast-paced A/B testing. It’s built for scale and governance, not speed.

Adobe Advertising Cloud Feature Ratings

Ad campaign creation
9
Ad deployment
9
Display advertising
8
Ad display and retargeting segmentation
9
Sequence targeting
8
Data Transfer
8
DSP integration
7
Ad dashboards
9
Ad performance reports
10
Ad conversion tracking
8
Ad attribution reporting
8
Cross-channel ad management
9

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