Overall Satisfaction with Adobe Analytics
Adobe Analytics is a data and analytics tool widely used in our organization. The best thing about this product is that it is exceptionally easy to use, even for people who are not very familiar with data or analytics tools. Analytics has solutions for all kinds of business problems—solving product change issues, marketing strategy issues, merchandising assortment issues, operations strategy issues, etc. It is especially useful for solving business problems in the following areas: providing metrics for making tactical or strategic decisions, measuring product attributes, and analyzing operations. Adobe Analytics offers a unique opportunity to gather data from around the world and across digital platforms. This makes it easier for us to track our brands regardless of their digital presence.
- We could create better content according to the user behavior
- Reporting to the clients made easy
- It helped in better decision making
- Now the data that we share is more reliable compared to when we were using other tools
If you are in the eCommerce business, Adobe analytics is a must for you. It is less suited for companies who do not analyze a lot of data on day to day basis. Adobe Analytics offers the gold standard in web performance measurement, providing insight into all aspects of a digital campaign's performance. Because Adobe Analytics is a complex platform to implement, a business must be willing to spend a great deal of time and effort on integration work.