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Adobe Analytics gets the pulse of the user
August 22, 2022

Adobe Analytics gets the pulse of the user

Aditya Reddy Bhavanam | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

It helps us on analysis of different environments and different web page stats. It is also helpful to view graphs and use cases of Analytics. The good use of it is when we need to regression and see how the user base is w.r.t registration, it is quite helpful.
  • Prediction
  • Works for any channel (web, Mobile, hybrid)
  • Reporting
  • Customization
  • Cost
  • History data can be better
  • Low Tech support
  • Better Support
  • More custom options
  • Costly
  • Good Segmentation of data
I liked the UI and ease of Navigation Better Options We paid the license to try out for an in-house application. Seeing the use and importance of it, it is widely used by different teams in the org with different env mappings. It would be good to give it a plug-in for students to play.
Well suited for real-time information, total control over the data, reporting, customisation.
Less appropriate if the org has independent in-house tool, costly, better technical support or guide.

The place where it is not being currently used is to check any suspicious activity of the environment where there are repeated testdata which should be filtered out as useless data.