Adobe Analytics - Key to your KPIs
Updated July 12, 2022

Adobe Analytics - Key to your KPIs

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Use Adobe Analytics to understand web traffic, sources, time spent on-page, who CV forms did well, track registrations, and many other KPIs that showcase how our website is doing, as well as any new launches or campaigns. It helps us better understand how consumers are engaging with our site and where we can make improvements or where we are excelling. It also ties into Adobe Experience Manager and Adobe Target very well.
  • Website visitors
  • Engagement with assets
  • Tracking referral traffic
  • Understanding customer journey
  • Integrates into other Adobe products
  • Templates for reports
  • Built in tutorials for dashboards
  • Quicker to pull data when doing large dashboards
  • Recommendations / 6th sense options
  • Predictive analytics based on historical
  • Steering decision making on what assets to create
  • Informed us what content users are looking for
  • Tracking # of registrations for our yearly conference
Adobe Analytics is far better, in my opinion, as it also integrates easily into other software and 3rd party vendors. For example, using CrazyEgg, we can have the analytics from this tool feed into AEM much easier and have more visibility into success metrics.
Adobe Analytics has been a huge asset to our company as it provides all our digital KPIs related to our brand website. Using this, we can gauge the success of marketing campaigns - such as how many people visited our website as a result of an email - or better understand how much time people are spending on our pages or where they are going after visiting our website.