Adobe Analytics - Key to your KPIs
Updated July 12, 2022
Adobe Analytics - Key to your KPIs
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Use Adobe Analytics to understand web traffic, sources, time spent on-page, who CV forms did well, track registrations, and many other KPIs that showcase how our website is doing, as well as any new launches or campaigns. It helps us better understand how consumers are engaging with our site and where we can make improvements or where we are excelling. It also ties into Adobe Experience Manager and Adobe Target very well.
- Website visitors
- Engagement with assets
- Tracking referral traffic
- Understanding customer journey
- Integrates into other Adobe products
- Templates for reports
- Built in tutorials for dashboards
- Quicker to pull data when doing large dashboards
- Recommendations / 6th sense options
- Predictive analytics based on historical
- Steering decision making on what assets to create
- Informed us what content users are looking for
- Tracking # of registrations for our yearly conference
Adobe Analytics is far better, in my opinion, as it also integrates easily into other software and 3rd party vendors. For example, using CrazyEgg, we can have the analytics from this tool feed into AEM much easier and have more visibility into success metrics.