Adobe Analytics Review
March 25, 2025

Adobe Analytics Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Measuring global web page engagement and success metrics. Working closely with Adobe Target experiences to measure AB testing and personalization.

Pros

  • Metric customization
  • Time frame look backs

Cons

  • Visualizations
  • More audience segment volume
  • Data backed decisions for paid and organic channels
  • Can look into optimization opportunities
Adobe Analytics is easy to use and it's heavily integrated into our processes. There's always room for improvement!
Defining KPIs based on web metrics. For example, we can configure form fill success and/or video views. It's highly configurable.
I think for someone starting off new, it's a lot to take in. With the right governance and taxonomy, it can really take you places though!

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Well suited for web engagement discovery. You can go in depth with the analytics so it can be overwhelming for first time users, especially those who are unfamiliar with the backend setup.

Adobe Analytics Feature Ratings

Web Analytics
6.7
Traffic Reporting
9
Lead Conversion Tracking
7
Behavior Analysis
2
Bounce Rate Measurement
4
Device and Browser Reporting
7
Event Tracking
10
Reporting in real-time
3
Referral Source Tracking
8
Customizable Dashboards
10

Comments

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