Item: Adobe Analytics
Rating: 8
Author: Verified User

Overall Satisfaction with Adobe Analytics

Use Cases and Deployment Scope

Digital marketing tracking, website analytics, visitor behavior and journeys. We also use Adobe Analytics to do our monthly analytics tracking and to track experiments and AB testing.

Pros and Cons

Pros

Streamlined design
Usability for non analytical people
Ease of use

Cons

Duplicate components on accident
Limitations with visuals

Return on Investment

Helps us make business decisions
Helps us monitor experiments and business cases

Likelihood to Renew

Very simple to use, hard to get into initially but makes my job significantly easier.

Adobe Analytics brings all your digital data to one place, making it easy to customize and interpret different reports. Please describe how and why you configure Adobe Analytics reports for your business.

I use visuals for sales staff, marketing teams, and for executive reports. Customizing the dashboard for specific groups is helpful.

Usability

Takes a learning curb to understand but very easy after becoming certified.

Alternatives Considered

Google Analytics

Adobe Analytics allows us to more seamlessly track our success by different business segments and by specific user behavior.

Key Insights

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Other Software Used

Salesforce Marketing Cloud

Likelihood to Recommend

We use it for almost all reporting with BI and Salesforce data. Great for web analytics and tracking links used in content and campaigns.

Adobe Analytics Feature Ratings

Comments

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