Adobe Analytics Review
March 25, 2025

Adobe Analytics Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

The problems we are trying to solve is Data Validation and governance autonomously and missing data points due to users opting out of privacy consent.

Pros

  • Adobe Workspace > Dashboards
  • Ease of use
  • Administration

Cons

  • Data Warehouse
  • Data Feeds
  • Data Sources
  • Data Imports
  • Optimized Conversion Rate
  • Know our customers
  • Know on which product category they are most interested in
  • Know when they buy? and frequency
I think we really like the tool, and would like to expand by adding more Adobe products such as CJA.
For the same reason, have all the data at one place. Across all websites, globally, where Web and Native App data gets along.
Easy to grasp on Adobe Analytics, otherwise there's a lot of reading material to get hold of the tool. One thing I have observed, anyone who's interested and wants to have hands on experience with Adobe Analytics w/o being part of large organization, doesn't have access to this tool.
I find Adobe is way more advanced in reporting.

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

- It's well suited to easily maneuver to the reports that we need and in a much faster way.
- Although, it does require some improvements with setting with data Sources and data feeds. It feels like the UI is outdated compared to other features.

Adobe Analytics Feature Ratings

Web Analytics
8.8
Traffic Reporting
10
Lead Conversion Tracking
7
Behavior Analysis
9
Bounce Rate Measurement
8
Device and Browser Reporting
9
Pageview Tracking
10
Event Tracking
10
Reporting in real-time
6
Referral Source Tracking
9
Customizable Dashboards
10

Comments

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