Adobe Analytics Review
March 26, 2025
Adobe Analytics Review
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
We use Adobe Analytics daily to measure campaign and web performance and to help identify areas of improvement for future optimization. Adobe Analytics helps us determine where to further invest from a web component standpoint and from a campaign standpoint.
Pros
- Pathing analysis
- Quick page level and event tracking reporting
- Quick dashboards for stakeholders and exploration
Cons
- The visuals and ability to customize the visual layer of the dashboards is lacking. Perhaps something exists, but it would be very beneficial to have something similar to LookerStudio for Adobe Analytics where dashboards and reports can be further customized according to stakeholder requests and how to best visually represent data.
- We were able to leverage Adobe Analytics data on a major overhaul to a popular website component to determine changes to the component and to also report on success of the changes. It was such a large improvement to our KPIs that the data was reported to the CEO.
We configure reports according to business launches and needs and according to common website questions and areas for improvement.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
Yes
Did implementation of Adobe Analytics go as expected?
Yes
Would you buy Adobe Analytics again?
Yes
Comments
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