Adobe Analytics is Sufficient
March 26, 2025

Adobe Analytics is Sufficient

John Ellis | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics to track our digital interactions across our web and app platforms. It allows us to understand some of our most important metrics for understanding business performance, such as conversion. Adobe Analytics also allows us to track more specific interactions, such as link clicks or popup interactions. We have also used Adobe Analytics to bring customer profile data into the real time interaction data, by integrating with our CDP, we can see who is on our site and tie that to our core performance metrics.

Pros

  • Tracking site or app interactions.
  • Provided detailed properties and other meta type data for each tracked event. These properties can be unique to the event type.
  • Track marketing channel and campaigns that traffic enters the site from, allowing for attribution to marketing dollars spent.

Cons

  • Being session based means we are limiting our ability to view complete journeys of our customers/visitors.
  • We often refer to the data within the UI as direction and the data we extract from Adobe Analytics as the source of truth, as they do not usually align perfectly.
  • We are heavily tied to our implementation and changes can be difficult and require dev support.
  • Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
  • We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
  • We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
I am interested in Customer Journey Analytics to replace Adobe Analytics. However, i'm not likely to replace Adobe Analytics with a competitor platform.
We configure reports ranging from high level executive site metrics to feature specific performance tracking. We do so to provide performance and insights to every level of the business from devs to C-suite.
It is a sufficient platform for the current state of Digital Analytics. Digital Analytics is quickly moving to a new normal though. Customer Journey Analytics is likely that future.
Adobe Analytics has just been more reliable and consistent.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

No

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

If you are a servicing platform rather than a sales platform. You may prefer to track by an event-customer level, rather than event-session level. This can make a big difference in many of the stories you are able to tell with your data. When I implemented Adobe Analytics in a commercial banking servicing platform, many of the use-cases we wanted out of Digital Analytics required much more deep dive analysis in external tools rather than doing analysis within the Adobe Analytics UI. The event level data we collected was still solid, but doing the analysis required additional resources.

Adobe Analytics Feature Ratings

Web Analytics
8.2
Traffic Reporting
10
Lead Conversion Tracking
5
Behavior Analysis
7
Bounce Rate Measurement
10
Device and Browser Reporting
9
Pageview Tracking
10
Event Tracking
10
Reporting in real-time
7
Referral Source Tracking
7
Customizable Dashboards
7

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