Triple-A for Adobe Analytics
March 27, 2025

Triple-A for Adobe Analytics

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Gathering insights from web experience to optimize digital marketing for student recruitment.

Pros

  • Data visualization
  • Data analysis
  • Insights gathering

Cons

  • Implementation
  • Onboarding
  • Flexible
  • Helped measure and improve web experience
  • Judging marketing performance to increase conversion by over 20% YoY
  • Helped raise data maturity across the organization
Adobe Analytics is now business critical with our executives lead performance reporting. Leadership have an easy view of current performance allowing them to make quicker decisions and pivot when required.
Lead executives reporting, web experience optimization and marketing performance all in one
Very easy to use

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

No

Would you buy Adobe Analytics again?

Yes

Less appropriate for deep diving, great for immediate impact once implemented

Adobe Analytics Feature Ratings

Web Analytics
8.4
Traffic Reporting
10
Lead Conversion Tracking
8
Behavior Analysis
7
Bounce Rate Measurement
8
Device and Browser Reporting
9
Pageview Tracking
10
Event Tracking
7
Reporting in real-time
5
Referral Source Tracking
10
Customizable Dashboards
10

Using Adobe Analytics

It’s now business critical with our executives lead performance reporting. Leadership have an easy view of current performance allowing them to make quicker decisions and pivot when required.

Comments

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