Great product
March 27, 2025

Great product

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

In my organization, Adobe Analytics is used for Understanding campaign performance based on region and defined segments.

Pros

  • Up to date data
  • Visualisation of data

Cons

  • More user friendly interface
  • Better dashboard and report discovery
  • Speed to report and insight
  • Still requires manual sharing and friction to share reports
Required reporting tool withing organisation
Broken down by entry source and conversion events. Segmentation and cohort based breakdowns
I gave Adobe Analytics this usability rating because, in my experience, Adobe Analytics is Pretty easy to learn

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

If asked, I think I am likely to recommend Adobe Analytics to a colleague if they Need real time data

Adobe Analytics Feature Ratings

Web Analytics
8.4
Traffic Reporting
9
Lead Conversion Tracking
6
Behavior Analysis
8
Bounce Rate Measurement
8
Device and Browser Reporting
10
Pageview Tracking
9
Event Tracking
8
Reporting in real-time
9
Referral Source Tracking
8
Customizable Dashboards
9

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