Adobe Audience Manager Review
September 25, 2020

Adobe Audience Manager Review

Sandro Roberto Lima Santos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Audience Manager

Due to the celebrations of the 30 years of the organization with which I work, we started using Adobe Audience Manager with much more dedication to get a sense of the quantity and which audiences we serve with our publications. In addition, it is through the statistics obtained by Adobe Audience Manager that we know the best time to publish reports, messages, and activity developments. This makes us more precise in the use of our communication tools, reaching the desired audience at the right time.

Pros

  • Real-time statistics information
  • Data collection very easily and accurately
  • Profiles of the public reached

Cons

  • The data could be more summarized in the report. It's faster to have streamlined information.
  • The commands should be simpler for those who have no experience to be able to use the program as quickly as possible. It is not so difficult, but those who have never had contact may have some difficulties in using it.
  • We now know exactly the amount of audience reached in a given action.
  • With the data in hand, we know exactly which is the best decision to reach a target audience, when is the best time to do it.
The ease of obtaining the data and the way in which we are able to fulfill our objectives make the work more efficient. Our publications are more specific to our target audience.
Easier usability for those who are laymen and never had any contact with the program

Do you think Adobe Audience Manager delivers good value for the price?

Yes

Are you happy with Adobe Audience Manager's feature set?

Yes

Did Adobe Audience Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Audience Manager go as expected?

Yes

Would you buy Adobe Audience Manager again?

Yes

Adobe Audience Manager has been very useful for our organization because it simplifies all the work that we had to do without hard data, without knowing who and how much we could do. Now with the data in hand, we know which strategy to follow and the best way to approach our audience and seek others who do not yet know our work.

Adobe Audience Manager Feature Ratings

10.0
Collection of first-party data
10
Collection of third-party data
10
Access to Third-party Data Providers
10
10.0
Audience taxonomy
10
Tag Management
10
Data Analysis Dashboard
10
10.0
Data Transfer
10
DSP integration
10
10.0
Campaign Analytics
10
Audience Analytics
10

Comments

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