Solid Product for Users of the Wider Adobe Stack
Adobe audience Manager is a solid DMP but beginning to show its age in terms of its utility without using additional adobe products (Adobe …
Overview
What is Adobe Audience Manager?
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Recent Reviews
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Popular Features
- Collection of first-party data (16)8.181%
- Collection of third-party data (16)8.181%
- Audience taxonomy (16)7.979%
- Data Analysis Dashboard (16)7.878%
Pricing
N/A
Unavailable
What is Adobe Audience Manager?
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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What is Adobe Audience Manager?
Adobe Audience Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Reviewers rate Access to Third-party Data Providers highest, with a score of 9.5.
The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(71)Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
March 10, 2022
Solid Product for Users of the Wider Adobe Stack
Adobe audience Manager is a solid DMP but beginning to show its age in terms of its utility without using additional adobe products (Adobe Analytics, Adobe Experience Platform) to incorporate additional first party profiles and data points. When used with the full adobe stack it can be a powerful tool for activation across third party platforms and for brokering of data between enterprises. Overall, a solid product, but I’m waiting for it to be absorbed into the AEP stack instead of remaining a separate tool in the Experience Cloud.
- 2nd Party Data Brokering & Exchanges
- 3rd Party Platform Data Activation
- 1st Party Data Profiling and User Stitching
- Loosing functionality with the Death of 3rd Party Data
- Half Absorbed Functionality by AEP User Profiles
- No ability to sub-invoice for larger enterprises with multiple stakeholder groups
- 2nd Party Data Brokering and Management
- 1st Party Data Activation
- User stitching and Freuqency Limits
86.66666666666666%
8.7
73.33333333333333%
7.3
90%
9.0
65%
6.5
- Overall a Positive Return for Business who go All in on the Adobe Stack
- Solid work for brokering and anonymously sharing data between first and second parties
- The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
- Epsilon PeopleCloud (Agility Harmony), Neustar Identity Data Management Platform (IDMP, PlatformOne) and Salesforce Audience Studio (formerly salesforce dmp)
Overall all DMPs have suffered from the death of 3rd party cookies and data. Regardless the close ties to adobe’s experience platform and the rest of the experience cloud stack have enabled adobe to stay competitive and keep features up; however in the end this product will eventually be an activation mechanism for the AEP Customer Profiles from the real-time CDP platform.
July 14, 2021
Adobe Audience Manager, a More Flexible DMP
I have used Adobe Audience Manager across a number of clients to build and push audiences across a number of different destinations across the digital ecosystem. We use it to try and find the best audiences to convert to grow client transactions and revenue for their business. It is used across the Analytics and media departments.
- Easy to use
- Clean UI
- Broad reach
- Customer service
- Product advancements
- New integrations
- CRM integration
- Destination activation
- 2P/3P Access
76.66666666666667%
7.7
70%
7.0
75%
7.5
65%
6.5
- Suppressed current customers
- Look a like valued customers
- Created subsegments
I would say Adobe Audience Manager is right in between LiveRamp and Salesforce. It is easy to use but not as flexible. There are also a lot of limitations in terms of integrations and advancement into offline capabilities. It does a better job than Salesforce in terms of activating campaigns.
July 13, 2021
Boost your marketing strategy
Adobe Audience Manager is in usage within the digital intelligence and optimization team. However, in a perfect world, it should be used across the whole organization. As an audience management system, it is possible to create customer segments and can target the right audiences. A key fact is Adobe Audience Manager can use data from third-party vendors.
- Adobe Audience Manager is GDPR compliant and includes a data export control so that the use of data is in accordance with data protection and user agreements.
- Adobe Audience Manager pulls data from a variety of sources, creates audiences, and exports segments to each destination.
- Adobe Audience Manager has AI-based components. A new feature is DMP tools, which enables the automated creation of target groups.
- Should be used in conjunction with the Adobe Experience Cloud stack
- Quite expensive compared to competitors
- Few predefined connectors in contrast to the big competitors
- Real-time audiences
- Possibility to use AI-built segments/audiences
- Great synergy with Adobe Experience Cloud
86.66666666666666%
8.7
73.33333333333333%
7.3
85%
8.5
90%
9.0
- Real-time actions
- GDPR compliance
- Real-time analysis of marketing strategies
Both tools are very similar. Adobe Audience Manager and Tealium AudienceStream work well with third-party vendors. However, Adobe Audience Manager is easy to integrate into the Adobe Experience cloud and can be commissioned quickly.
June 07, 2021
Managing the audience is easy npw
Score 10 out of 10
Vetted Review
Verified User
It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and optimize our approach allowing us to make rapid changes.
- Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.
- Centralized data management
- Intuitive feature setup and menu
- UI does not loads, lags and is hard to troubleshoot
- Reporting seems limited
- Pricing is the biggest con
- Data segentataion
- Serving content to the correct people
- Easy to use
86.66666666666666%
8.7
70%
7.0
90%
9.0
85%
8.5
- Efficiency is obviously increased a lot
- Cost is a major concern
- Risk mitigation is also improved
For now its only one year since we have started using Adobe Audience Manager so have not explored on the alternatives. As earlier mentioned pretty much satisfied other than the cost concern.