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Adobe Business Catalyst (Discontinued) Review: "Business Catalyst in limited use scenarios"
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May 04, 2016

Adobe Business Catalyst (Discontinued) Review: "Business Catalyst in limited use scenarios"

Score 3 out of 101
Vetted Review
Verified User
Review Source

Software Version
WebCommerce

Overall Satisfaction with Adobe Business Catalyst

When I first began freelancing web services I discovered Business Catalyst as a superior way to deliver a commercial web page for small businesses on a limited budget. As a web developer I know that a premium enterprise level web site is too expensive for most small companies. This includes the ongoing updates required by their developer. Business Catalyst allows template driven sites that the business owner can edit without hiring costly professionals.
  • The new templates have social connectivity built in which is very nice.
  • The Sites do a good job on newsletter templates and data tracking.
  • The in browser editing is a plus.
  • The initial cost is usually spent on a designer or content developer so the client can focus on a set up fee and then just the on going hosting. No long term fees for developers to come in and make edits.
  • It is SaaS, so the initial savings can seem costly if the site owner wants to redesign. It is still less costly than having a professional enterprise site built for you, but you will be limited by your budget.
  • It has been a while since I used it, but custom pages for businesses on Facebook was something that needed to be built by a developer and implemented.
  • I used this service for people who had little or no budget, set up the platform and showed them how to use it. However, I would use it again if someone on a budget wanted a good looking site that could handle eCommerce.
Content Author / Administrator
My colleagues are all web developers, so unless they knew of someone who wanted a small scale site without investing in a modern web app I would not be likely to talk about Adobe Business Catalyst with them.

Adobe Business Catalyst (Discontinued) Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
Not Rated
Mobile optimization
7
Email deliverability
9
List management
8
Triggered drip sequences
8
Lead nurturing
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
7
Customizability
5
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated