Business Catalyst Review: small to medium e-commerce businesses best option
Kristi Millsap, MBA | TrustRadius Reviewer
May 31, 2016

Business Catalyst Review: small to medium e-commerce businesses best option

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

WebMarketing

Overall Satisfaction with Adobe Business Catalyst

My experience with Business Catalyst includes my current role with Thrively Digital and my previous work at Alaska Railroad, though the survey structure did not allow me to indicate this. With Thrively, BC is used across the organization as a custom solution for many clients. With ARRC, I initially planned to use BC as the platform to replace an existing website.
  • BC has excellent integration of features that allow for end to end reporting
  • BC is flexible and adaptable through web apps and integrated modules
  • BC offers multi-level customization that can be done efficiently in several ways
  • I love web apps but it can be time consuming to get the bulk import file just right the first time
  • Support is good, but the effort to research can be massive for unusual issues
  • Metadata on blog posts and pages can require lots of content editing at a slow pace
  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Content Author / Administrator
Adobe Business Catalyst (BC) is a terrific solution for small to medium businesses that are able to leverage e-commerce and seek to have an all-in-one solution. It's less of a fit for larger businesses that will soon scale or enterprise-level websites that have internal and external focus web needs greater than e-commerce.

Adobe Business Catalyst (Discontinued) Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
10
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
8
Triggered drip sequences
5
Lead nurturing
5
Lead scoring and grading
3
Data quality management
3
Automated sales alerts and tasks
5
Calendaring
5
Event/webinar marketing
5
Social sharing and campaigns
9
Social profile integration
9
Dashboards
10
Standard reports
10
Custom reports
10
API
6
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated