Nearly Perfect Marketing Automation Tool
April 30, 2019

Nearly Perfect Marketing Automation Tool

Imranul Mazumder | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – Hosted by Adobe

Modules Used

  • Message Center
  • Transactional Messages
  • Landing pages
  • sms

Overall Satisfaction with Adobe Campaign

Our company works on four verticals: Risk, Assurance, Standards, and Property. Adobe Campaign is used in the three portfolios for end-to-end campaigns for creating awareness, demand generation, contact acquisition, and retention. We are using it as an email marketing tool on a daily basis and recently started using the SMS feature to reach out to more probable customers. Most of our marketing managers are from a non-tech background and the way Adobe Campaign works fills the tech gap.

Pros

  • Workflow interface is excellent. Complex SQL queries are seamlessly executed by non-technical users.
  • Audience targeting based on business parametres. Email tracking and delivery performance measurement.
  • 3rd party integrations via external accounts.
  • Database access and extension capability.
  • End to end campaign management.

Cons

  • Steep learning curve. Meager learning materials. Very difficult for the first time users.
  • Helpful support but response time can be improved. The slack channel is present for other Adobe products but not available for adobe campaign.
  • Bugs fixes need to be done(e.g, SMS bugs prior to v7).
  • Absence of in-house inbox/email rendering to check the UI rendered for different email clients.
Adobe Campaign is much more powerful than Mailchimp in all aspects.
Excellent marketing automation tool for cross channel seamless, automated and personalized marketing campaigns. Great for crafting flawless user journeys and targetting audience based on certain parameters. Good for building deliveries, forms, landing pages in one place and checking the KPI. When marketing managers need to create complex workflows/queries without requiring SQL knowledge, this tool is very helpful.

Adobe Campaign Feature Ratings

8.7
WYSIWYG email editor
1
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead Management ()
Not Rated
10.0
Calendaring
10
Social Media Marketing ()
Not Rated
8.7
Dashboards
9
Standard reports
9
Custom reports
8
8.6
API
3
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10

Adobe Campaign Support

Mostly a standard response comes quickly based on ticket priority. Sometimes a ticket gets ignored and it requires us to involve CSM to speed up the process.
ProsCons
Quick Resolution
Good followup
Problems get solved
Kept well informed
Support understands my problem
Support cares about my success
Difficult to get immediate help
Slow Initial Response
No - Because our company has in-house Adobe Campaign admins.
There is one particular support person I was working with and I mentioned to her about the other-ticket ignored status. She took it up and provided me the solution even though she was not assigned to the ticket. She is very responsive and quite knowledgable as she provides accurate solutions which are hard to get from some of the other support staffs.

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